If you are running your own company, managing an existing company, or doing marketing for a company you most likely understand the importance of getting your name and brand out there.
Marketing is required in almost every industry, as you have to bring in new business. In this article we are going to take a look at a few apps that can help you better market your company.
Social media is an important aspect of most businesses, it is an easy way for you to keep in touch with customers and give an inside look at your company. Unfortunately, it can be very time consuming trying to keep up with all the different platforms.
With HootSuite you are able to connect multiple social medias to it and easily schedule posts to automatically post at your scheduled time. This is very convenient for scheduling weeks of posts in advance and posting during evenings or weekends.
Hootsuite offers both free and paid plans, so you can try it for free at first and if you find it useful you can move to a paid plan.
As we just stated social media is a major part of promoting your brand, and you can’t talk about social media without taking a look at Facebook. Facebook allows you to create a page for your brand where you can interact with potential customers and followers.
Facebook Page Manager is an app that allows you to easily manage all aspects of your Facebook page, making it a must have tool for anyone who manages their company’s Facebook page.
AutoSender is our iOS scheduling app that is perfect for scheduling time sensitive promotions, preparing future marketing messages, and much more. With AutoSender you are able to create different groups of contacts and schedule messages to send to these groups at specific times.
This can be used for creating different market segments based on different customers, and promoting to them at the same time. You can also include pictures in these scheduled messages, allowing you to include marketing posters or other visual advertisements.
Visuals are an important part of promoting your brand,as images can be more effective in catching a readers eye. Canva is a free tool that allows you to edit and create images that you can use for any marketing related purpose! It allows you to pick a size, meaning you can pick the perfect size for an Instagram post, Pinterest post, or any other size you may need.
It offers free stock photos for you to choose from, an abundance of clip art, font options, filters, and much more to ensure the picture looks exactly how you want it to.
While it is a free tool, it also offers a paid version that offers additional features.
If you are going to spend any amount of time marketing you are going to want a way to determine if you are getting any results or not. Google analytics allows you to easily connect your website and view the amount of traffic you are receiving.
You are able to view how much daily visitors you are getting, where they are coming from, how much time they are spending on your website, and other valuable information! It is a must have for anyone wanting to track their progress.